Gourmet Delight - easy life, easy bakery

The Gourmet Delight Franchise

Gourmet Delight has conducted management guidance together with business goodwill, striving to be a success story in Bakery business in Thailand. We have continually developed systems related to administration , finance , Accounting , personal management in on sections that are involved with over the counter trading , inventory, and convenient service- to create customer’s maximum satisfaction .

Gourmet Delight is always delighted to welcome you in franchise discussion. You can ask on every issue or express you opinion or seek more information all this will be completely answered from our staff. Gourmet Delight envisions a bright future under the feeling of the family. Let’s Gourmet Delight be a part in this significant decision on your business.

Franchise profiles

Find out more about the experience of our Franchisees. Our franchisees who have purchased their bakery, provide an insight into the rewards and challenges that come with bakery ownership.

Khun Chaiwat Gourmet Delight at Bts Plounchid
It was the love of baking that inspired Khun Chaiwat to make the decision to purchase their own Gourmet Delight Bakery Khun Chaiwat ,a franchisee, tells his first feeling in franchise business that he work a Bangkok office and used to have Gourmet Delight’s collection at Phra Pradaeng Branch that he witnessed our bakery’s delicious taste and freshness. Then he had a chance to attend NEC training course at the faculty of commerce and accountancy,Chulalongkorn University that he met Khun Maneechan , the owner of Gourmet delight who also attend this course.

After I learnt about her franchise I asked about the investment costs its return , profit and break-even because I had taste the Gourmet delight bakery before. I believe,’If I do it myself I won’t get such taste and I don’t have the equipment and personal as I had no experience in bakery before.” It was this way on buying franchise Gourmet Delight, accompanying with my trust in the team and I see this investment anoyjer means of wealth in the future. It starts from the visit of the company’s team on my choice of location and we talk and discussed on details.

After the selection and training course for sales person to meet our target plans, making profit to be fast and investment return is just the same thing calculated the appraising team.I also knowledge on bakery products and services.

Franchise opportunity

Within the period of  2 years until now , the story of franchise success with Gourmet Delight has been proven on marketing strategies and other benefits in holding this joint business. Generally it comprises business satisfaction , right of franchise and business return in owning bakery business with Gourmet Delight shall yield over 50000 bath a month if you truly run this franchise.

Superior Business System and support Program

Gourmet Delight trains franchisees to operate their business at a profit. The Gourmet Delight team offers experienced ‘hand-on’ group management and proven business procedures and systems.

• Proven management systems. Minimize risk and improve your chances for success. Easier to start and maintain business.
• Shop Decoration.
• Location Survey and Verification.
• Inventory system and control.
• Financial System and management.
• Consultant Team.
• Strategic marketing support  is offered in the areas of advertising, Media, Design , Product, pricing, public relations, merchandising and marketing research.
• Superior marketing strategies are designed to create success in marketing the products, identifying and increasing sales opportunities.

Franchise Training Program

The Gourmet Delight Training program is undertaken by all prospective franchisee prior to operating a Bakery. The franchise training is targeted at prospective franchisees that have the capital to purchase a bakery. This training is also the second module of the Gourmet Delight Franchisee program for senior bakery staff that have successfully completed the future delight and Gourmet Delight franchise recruitment process Franchise Training Program The 8 - 12 week competency based training provided prospective franchisees with the skill to potentially operate their own business.

Recruits receive extensive in-house practical , written training from baking ,production management, marketing , purchasing and inventory to accounting and management practices. The Franchisees staff much taken examination after finished the practical baking every week until we surely franchisee can run their own business.

Franchisee training includes

• Baking skills and production management.
• Product knowledge and handling.
• Bakery team training customer service.
  

The Gourmet Delight franchise training Program is organize in the bakery environment at designated bakery location. Training is competency based and designed to be conducted over a two month period, including a two wees orientation period.

Franchise Marketing

With a distinctive image-from the jingle, to “easy life easy bakery ‘ to the delightful customer service. .’real staff ‘ baking ‘real bakery’ while demonstrating ‘real Delight” Is the cornerstone of our group marketing strategy. Superior marketing strategies are designed to create success in marketing the products ,identifying and increasing sales opportunity. Strategy marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, questionnaire to provide information for a report or a survey, merchandising and market research. Franchise also have flexibility to organize campaigns at a local level.. Local marketing supports corporate strategies, an internal graphic design department   assists in the design of this support material.

Finance

Gourmet delight provides financial to all of its franchisees,assistance include;

• Working with the projects team for sure the efficient and effective bakery set-up.
• Negotiating bakery public liability insurance and national purchasing programs, to assist in minimizing bakery operating  costs.
• Disclosure of group and individual bakery financial report and other key performance measures, with an aim to identify areas of improvement.
• Trialling automated rostering and payroll systems to ensure appropriately skilled,
• Paid and  rostered  staff.
• Existing relationships with banks to assist in decreasing the cost of franchisee finance.
  

Human Resource

People are the heart of Gourmet Delight ; they are what we stand for;
Our network human resource and training services, drive best practice and policies. Information and recommendations are made available to franchisees in the areas if industrial relations, employee relations and other relevant legislation.

Operation

Efficient and effective operations are pivotal to business success. Bakers Delight has over 20 part of operations staff acting as a business partner to our franchisees. Their function is to provide the necessary level of service to meet the requirements of a growing business. Gourmet Delight ‘top training program’ is a business development  tool designed to identify areas of strength and improvement Research conducted across the network has shown bakeries that achieve a top rating have consistently high sales and profitability.

Point of sale

Gourmet Delight’s automated ‘point of sale ‘(POS) system, allows franchisees to improve cash control and provide management reports to assist in the efficient running of a bakery. Generated reports assist with issues such as fresh baking, assessing and managing employee performance, wastage and stock control, in addition to reports required by the franchisor. The POS system also allows for employee incentive programs and monitoring of marketing activities.

Property& Projects

Property
Gourmet Delight’s property team locates viable retail precincts and negotiates leases directly with landlords. The lease is held by Gourmet Delight, who then grant franchisees the right to occupy the premises on the same terms and conditions originally negotiated.

Project
The aim of the Gourmet Delight projects team is to develop efficient bakery operations, known as a turnkey operation. This team works with consultants,
Contractors, suppliers and relevant authorities, in order to facilitate this. Also The franchisee receives a fully operational bakery complete with all items from equipment to packaging.

Purchasing

The gourmet delight purchasing team assists in simplifying bakery operations enabling franchisee to concentrate on operating their bakery. Long term strategic relationships with key suppliers and distributors, service all equipment and baking requirements. These relationships enable franchisees to order supplies from centralized locations around Bangkok. Gourmet Delight have established a dependable supply chain providing franchisees with quality, fixed price product, from reputable and reliable suppliers. The purchasing team negotiates relevant supply agreements and works through distribution issues so as to maximize the networks collective buying power.

Selection Process

1. Enquiry
Request a ‘Gourmet Delight franchise’ by phoning or e-mail to the Gourmet Delight franchise recruitment team on 084-140-8050 or visit our website; www.Gourmetdelight .in.th

2. Application
After conducting your own research into purchasing a Gourmet Delight Franchise, we welcome your application,.
To be issued with an application, contact the franchise recruitment team.

3. First meeting
Upon review of your application you may be invited to meet with a member of the franchise recruitment team. The first meeting is an introductory meeting designed to inform candidates of the process involved in purchasing a franchise .It is also an opportunity for you to find out more about us and ask us any questions you may have. You will then be issued with a ‘franchisee visit record form’ to be completed once you have spoken to at least three franchisees about their experience with Gourmet Delight. We will also issue you with an online self assessment to complete.

4. Two Day Orientation
Upon successful completion of the above .you will be invited to one of our bakeries for a two day orientation . This is designed to give you an insight into  the unique day to day operations of a Gourmet Delight bakery.

5. Selection Interview
Following the two day orientation, a behavioural selection interview will be conducted. This profile attempts to identify your traits and competencies, matching them to the suitability of running a Gourmet Delight franchise. We may also arrange for you to undertake an external psychometric assessment.

6. Final Review
Successful candidates will be invited back to meet with the regional manager. In this stage we will conduct reference checks, and ask to provide us with a completed police record check.

7. Approval to Commence Training
Following successful completion of Gourmet Delight’s recruitment process, you will be appoved to commence our 8-12 week competency based Gourmet Delight  Franchisee Training Program. At this stage of the process Gourmet Delight can release to you the Bakeries for Sale List.